The Benazir Income Support Program (BISP) is one of the largest social safety net programs in Pakistan. In 2025, its role in helping low-income families is more important than ever. With support from international organizations like UNICEF, WHO, and WFP, BISP is going beyond just giving financial aid. Now, the program also focuses on improving health, education, and awareness through Social and Behavior Change (SBC) activities.
This article explains how BISP’s SBC initiatives are making a real difference in communities across Pakistan, especially in Faisalabad, Khanewal, and Rajanpur.
What Is Social and Behavior Change (SBC) in BISP?
Social and Behavior Change (SBC) means teaching people to adopt better habits. These can include health practices, good nutrition, and positive parenting. Under BISP, SBC activities are designed to help families understand the importance of things like:
- Breastfeeding and child nutrition
- Hygiene and sanitation
- Regular health checkups
- Sending children, especially girls, to school
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By educating people, BISP hopes to bring long-term change in poor communities.
BISP Working with UNICEF, WHO, WFP, and Local Health Units
In 2025, BISP has partnered with top international organizations:
- UNICEF provides support in maternal and child health.
- WHO helps with public health education.
- WFP ensures food security and nutrition.
These partners work alongside local health departments and IRMNCH (Integrated Reproductive, Maternal, Newborn & Child Health) teams. Together, they are building strong systems that reach even the most remote areas.
District-Level Impact: Faisalabad, Khanewal, and Rajanpur
Recently, a joint team visited these three districts to see how SBC activities are going. They visited Facilitation Centers (FCs), Outpatient Therapeutic Programs (OTPs), and Nutrition Stabilization Centers (NSCs). These are places where poor families receive help, training, and medical care.
Here’s what they found:
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- Faisalabad: High participation in community meetings, mothers learning better child-feeding practices.
- Khanewal: Increase in child vaccination rates due to awareness sessions.
- Rajanpur: Strong coordination between health workers and BISP teams.
What Happens at BISP Facilitation Centers?
Facilitation Centers (FCs) are key parts of the BISP network. Here’s what they offer:
- Health and nutrition education
- Registration for financial support
- Counseling services
- Monitoring of pregnant women and newborns
The goal is not just to give money but to guide families in using it wisely.
The Role of Medical Superintendents and CEOs in SBC Activities
During the district visits, BISP teams met with Chief Executive Officers (CEOs) of health departments and Medical Superintendents (MSs). These officials shared valuable updates and gave feedback.
- CEOs are helping ensure that government hospitals support BISP efforts.
- MSs are training hospital staff to work with BISP’s goals.
How SBC Activities Are Measured for Effectiveness
BISP and its partners are not just running programs blindly. They use clear tools to check progress:
- Surveys and feedback forms from local people
- Monthly reports from Facilitation Centers
- Health and nutrition tracking for enrolled families
These reports help BISP improve services based on what’s working and what’s not.
Why BISP’s Social Work Model Is a Game-Changer for Pakistan
BISP is no longer just a cash transfer program. It is now a complete model for community upliftment. With SBC activities, families are:
- Learning life skills
- Understanding their rights
- Building better futures for their children
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This approach aligns with global goals like SDGs (Sustainable Development Goals), making Pakistan’s welfare system stronger.
Challenges Faced During Implementation
Of course, there are still some challenges:
- Low literacy in remote areas
- Cultural resistance to women attending health sessions
- Lack of internet or mobile access in certain regions
But BISP is working hard to overcome these with community engagement and female outreach workers.
What’s Next for BISP and SBC in Pakistan?
In the future, BISP plans to:
- Expand SBC programs to more districts
- Use digital tools for education
- Partner with schools and colleges for youth engagement
By growing its reach, BISP hopes to touch even more lives in 2026 and beyond.
Conclusion:
To sum up, BISP’s Social and Behavior Change activities in 2025 are improving lives across Pakistan. From nutrition to health and education, these programs are making families stronger, smarter, and more self-reliant. With support from organizations like UNICEF, WHO, and WFP, and with local leadership from health departments, the future looks brighter.
BISP is setting an example of how social support can go beyond money and actually create meaningful, lasting change in society.